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The Ten Principles Behind Great Customer Experiences Matt Watkinson
Publisher: FT Press

Interactions of people are where the real magic happens. Brand communities allow companies to collaborate with customers in all phases of value creation via crowdsourcing such as product design, pricing strategy, availability, and even how to sell. Thank you Brian for refreshing these principles once again. Great article The 12 Principles of Brand Strategy http://t.co/Kavg47et via @designdamage. Seth Godin calls it The Purple Cow. The principles behind these findings are also applicable to for-profit businesses. Sep 4, 2009 - Starbucks created a third space experience that's desirable and exclusive so people would want to stay and pay for the overpriced coffee. The whole raison d'être of agile marketing is to better enable the delivery remarkable experiences to customers. A referral to a new customer is worth ten times more than a cold call. All of the other principles below stem from this purpose. Make it more than memorable - make it referable. Ayodele Oni says on January 8, 2013 at 11:07 am:. The recommendations of a satisfied customer. September 6th, 2009 at 10:31 | #3. Another great reminder: the power of the customer's experience with you, your staff, your online service, and anything representing or facilitating your image and sales process. How can we change the way we manage marketing to be better at this? Process and tools should enable and facilitate great interactions, not hinder them. The NPS was designed (by Fred Reichheld from Bain & Company in 2003) to obtain an indication of loyalty to a product or service, and how the customer experience affected company growth. Feb 11, 2014 - Researchers posed the question: “How can good web design for a non-profit organization result in a better user experience, resulting in a higher likelihood of securing online donations?” .